Windfall tax for major companies to be introduced in Russia
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17.01.2023
MARKING ONLINE ADVERTISING: THE REQUIREMENTS FOR THE ADVERTISING IDENTIFIER, THE PROCEDURE AND TERMS FOR ITS ASSIGNMENT AND PLACEMENT HAVE COME INTO FORCE
On September 1, a new article appeared in the Law on Advertising, which establishes the procedure for placing advertising on the Internet in order to ensure its traceability. The provisions of this article, among other things, stipulate that the distribution of advertising on the Internet hall be allowed only if the operator of the advertising data assigns an advertising identifier to the corresponding advertisement - a unique digital designation designed to ensure the traceability of advertising distributed on the Internet and to record information about such advertising.
On the eve of the New Year holidays, the Ministry of Justice registered the Order of the Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications, which approved the requirements for an advertising identifier, its content, the procedure and terms for its assignment, placement when advertising is distributed on the Internet, storage and submission to the department. The Order entered into force on January 9, 2023.
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